Red Leaf is a full service marketing research based consultancy with a passion for what research can do for your business.
At Red Leaf we know that the measure of a project’s success lies not in the planning or the doing, but in the use of the outputs. That’s why we always have the end in mind from the beginning.
Our passion for business success permeates all stages of the process:
WHAT WE DO
At Red Leaf, we cover the full range of qualitative and quantitative market research solutions with extensive research experience from within the healthcare and consumer sectors both in the UK and internationally. In our view, and in the view of our clients, research methodology is a means to an end, not the end in itself.
Too many research agencies fail to understand this and as a result often cannot see the wood for the trees.
…challenge ideas to get to the heart of business problems and design bespoke solutions to answer them.
…shoe horn your challenge into a set of proprietary methods and techniques. We take pride in seeing business issues as individual challenges.
We believe that clarity in output is pivotal in engaging clients and ultimately ensuring research gets used and lives on within their businesses. To this end, we use a range of methods when it comes to our deliverables:
Using footage from interviews, semi-ethnographic sessions and video diaries, as well as animation
Anything from live scribing in a focus group to a ‘Rich Picture’ of a treatment pathway
A Red Leaf presentation tells a story of the key insights, which provides a clear and concise answer to the business question
Anything from postcard portraits to communicate a segmentation to a detail aid ‘how to use guide’ for the sales force
Multiple data sources merged into a single story – qualitative, quantitative or otherwise
Clients getting hands on experience of the research – be that through viewing the fieldwork or getting involved in the interpretation